South Asian in diaspora

Jigna Desai

Biography

Her research on the globalizing of Bollywood attends to the rise of Bollywood since economic liberalization in India, the corresponding formation and development of new genres such as NRI or Non-Resident Indian films, the transnational circulation and reception of popular Hindi films within diasporas, and the fluid and heterogeneous relationships between Bollywood and its audiences. She moves beyond textual analysis of what diaspora means in the films, to understand what the films do in diaspora, i.e., to analyze the presence, function, and influence of Bollywood in diaspora.

Jigna Desai